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Awake

Launched in 2012,  Awake New York captures the unique cultural spirit and sensibility of New York City. 

Awake is a reflection of the diversity that has defined the city's cultural landscape. Simultaneously classic and contemporary, Awake evokes both the changing aesthetic vibrancy and timelessness of New York.

Headed by Angelo Baque, Awake was previously only available in Japan. For 2017, Angelo has hand picked a select few stores to inaugurate it's worldwide presence.

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