Launched in 2012, Awake New York captures the unique
cultural spirit and sensibility of New York City.
Awake is a reflection of the
diversity that has defined the city's cultural landscape.
Simultaneously classic and contemporary, Awake evokes both the changing
aesthetic vibrancy and timelessness of New York.
Headed by Angelo Baque, Awake was previously only
available in Japan. For 2017, Angelo has hand picked a select few
stores to inaugurate it's worldwide presence.