Born x Raised
Hailing from Venice Beach,
California, Born x Raised represents the past and present of the
Los Angeles city lifestyle.
With roots in Native American and
Los Angeles Latino culture playing an important part in the
Born x Raised philosophy, brand co-founder
Spanto says, "For me it's all about the message, it's always been
about the message because I'm dealing with it everyday, with my
family and where we live. That means more to me than internet buzz
or anything else. It's all about the message. It's not about
T-shirts, books, blogs or anything like that."
Regular collaborations with Los
Angeles retail institution Union and more recently Reebok plus
big name co-signs including Kendrick Lamar continue to push the