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Born x Raised

Hailing from Venice Beach, California, Born x Raised represents the past and present of the Los Angeles city lifestyle.

With roots in Native American and Los Angeles Latino culture playing an important part in the Born x Raised philosophy, brand co-founder Spanto says, "For me it's all about the message, it's always been about the message because I'm dealing with it everyday, with my family and where we live. That means more to me than internet buzz or anything else. It's all about the message. It's not about T-shirts, books, blogs or anything like that."

Regular collaborations with Los Angeles retail institution Union and more recently Reebok plus big name co-signs including Kendrick Lamar continue to push the brand forward.

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