Converse is Sneakers. And Converse is Change. Started on the
court and got adopted on the street.
Converse began as a rubber company to make sneakers and boots,
and then found basketball and reinvented the sport. The Converse
Chuck Taylor All Star sneaker became the court sneaker; it stood
for the game. From there Converse moved into other sports with new
sneaker silhouettes like the Pro Leather, the Star Player, and the
Weapon. The Star Chevron showed up and became another Converse
symbol. And just when they seemed to be destined for athletes only
- something happened.
Converse sneakers showed up in rock clubs, on the streets, on
rappers, on icons, on rebels and originals. It became the sneaker
of choice for individuals. From All Star to Jack Purcell to CONS,
Converse doesn't confine itself to one style or definition.