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Madness

Shawn Yue founded his personal brand COMMON SENSE (CMSS) in 2010, focusing on a collaboration based approach with brands like Neighborhood, A Bathing Ape and New Balance. Receiving a sound response, and developing a following for his projects he was given a style column in Asian youth culture magazine East Touch.

In 2014, Shawn developed a brand new independent label called MADNESS (MDNS). In comparison with CMSS, which mainly focuses on limited edition collaborative projects, MADNESS is a platform to let Shawn to share his personal fashion and lifestyle preferences. 

MADNESS's collection is inspired by Shawn's interest in military and mountaineering gear, combined with his consistency for minimalism, meticulous details and quality materials. 

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