Nike Gyakusou was started in October 2010 as a collaborative
project between Nike and UNDERCOVER designer Jun Takahashi.
Gyakusou is the name of a small dedicated running group in
Tokyo, that Takahashi is apart of; the name comes from 'gyaku',
which means 'wrong way' or 'reverse' and 'sou' means 'run' or
'running'. This is because the group run anti-clockwise around
Tokyo, whilst Tokyo runners run clockwise.
Sharing a similar philosophy between the brands of
'less-but-better', Takahashi utilises the latest technologies Nike
has to offer combining them with his eye for functionality and
design innovation. Each season sees a colour theme picked for the
range of garments, with each garment designed around Takahashi's
own experiences as a runner.
Intended to amplify levels of technical precision and intuitive
function, Gyakusou aims to provide a unique and modern approach on
running by runners.
Coming Soon to Supply...