Better

Bootleg is Better is a collection of graphic designs by Avi Gold that started off as a personal project, paying homage to brands and icons that left an impression on his upbringing.

Taking inspiration from the media surrounding his interests growing up, ranging from icons such as Seinfeld to Al Hirschfeld to Grand Puba; Avi was able to use this knowledge in helping develop an independent cultural magazine called SNEEZE.

Carrying this creativity and DIY attitude over to his interest of clothing, he has been able to produce strong graphics with deliberate thought and a powerful message, executed with a light-hearted appeal.