Born x Raised

LA based Born x Raised is the creative project of Spanto and creative partner 2Tone.

The impact his hometown of Venice, California has had on him, inspired the label which he began in 2013. Having witnessed the effects of gentrification on their beloved neighborhood, BornxRaised delivers an indigenous point of view: if you’re not from here, you’ll never capture the true culture and essence of the beachfront town.

His family has called Venice home for more than 90 years, and even a brief conversation with Spanto makes it evident that he is a true amalgamation of a number of subcultures that have long flourished in and defined its streets. The interplay of these subcultures, come to life in every outspoken expression from his brand.