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IDEA Books was started by Angela Hill and David Owen,who were selling rare and sought-after books in the late 90s, through the influential French boutique, Colette.

In 2005, IDEA began working with Dover Street Market and selling their sourced books in the store; at this point, the name IDEA hadn't been conceived yet. In 2009, the old Philippe Starck Golden Kiosk shop space on St Martins Lane hotel in London opened up, and they were given the opportunity to take the space for three months. This was when the name IDEA was conceived.

With the help of the burgeoning success of Instagram as a social platform for photography and peer-to-peer interaction, the following for IDEA grew beyond the customers who walked into their brick-and-mortar location and became an international success.

Publishing artists from Willy Vanderperre, Mark Borthwick, Ari Marcopoulos and many more, they also now offer a range of printed t-shirts and accessories to compliment their books.

IDEA is currently available online only.

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