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Liberaiders started in 2017 in Japan, choosing not to focus exclusively on a particular culture from a geographical region, they aim to provide high quality garments and outdoor products.

The brand director, Mei Yong, moved from Beijing to Japan in his late teen years, working with many of the streetwear pioneers of the 90s - all while documenting his life through photography. Using his eye in photography, Mei photographs a look book for each season that complements the current collection, in cities and locations that portray his attitude or belief at that time.

Influenced by rock’n’roll and a mission to liberate people through the self discovery of new values, Liberaiders is born from an authentic spirit of culture defying stereotype and categorisation.


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