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Founded by Shawn Stüssy in the early-80s as a surfboard company, the unanticipated demand for t-shirts adorned with his signature would create a cultural phenomenon in fashion and youth culture spanning generations.

Based in Southern California, Stüssy - the brand, had strong ties to the surf and skate culture; in New York, it was hip-hop; in London, the club and rave scenes. These ties were developed while travelling the globe in the late-80s, when Shawn Stüssy met other young creatives and artists, forming the International Stüssy Tribe. The OG tribe included influential figures such as Hiroshi Fujiwara, Michael Kopelman and Jules Gayton - covering Tokyo, London and New York.

Over 40 years later, the Stüssy brand continues to forge relationships and collaborate with talented creatives, artists and brands from all over the world- from the likes of Tyrone Lebon, Dover Street Market, Supreme, Moodymann, Pushead, KAWS and Nike.

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