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New Balance

New Balance Athletics, Inc., best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company, manufacturing arch supports and other accessories designed to improve shoe fit. New Balance's first product, a flexible arch support, was designed with three support points to provide greater balance and comfort in the shoe.

New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their most popular models and work on endless collaborations with brands and designers from around the world.