ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel.

Through its eponymous brand, as well as its numerous contract design projects, Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. The Acronym agency continues to provide consulting and design services for selected brands and companies throughout the world.

Each of the co-founders have designed for companies across the technical apparel industry, with brands like Stone Island, NikeLAB ACG, Arc'Teryx Veilence, Burton, Tilak and many more influential brands.