Launched in 2012, by New York native Angelo Baque, Awake New York captures the unique cultural spirit and sensibility of the city.
Awake NY is a reflection of the diversity that has defined the city's cultural landscape. Simultaneously classic and contemporary, the brand evokes both the changing aesthetic vibrancy and timelessness of New York.
Starting at the Stüssy store on Wooster St in NYC, Baque then managed the Nom De Guerre store and recently left his post at Supreme as Brand Director to create his own agency 'Baque Creative'.
Having collaborated with Carhartt WIP, Reebok and Moncler, AWAKE NY are providing a unique set of collections season after season.
