The French name Comme Des Garçons translates to 'like the boys' which outlines the intrinsic values of the clothing, blurring the lines of gender through clothing.
Japanese made and founded in 1969 by Rei Kawakubo, Comme Des Garçons specialise in conceptual designs - the use of traditional Japanese techniques and fabrics, mixed into a modern day aesthetic are also said to be somewhat responsible for the uprise of the 'Neo Japonism' movement in fashion.
Comme Des Garçons continues to expand its product offering, encompassing many fashion and lifestyle categories including menswear, fragrances and accessories.