Establishing a voice for the next generation of Golfers with Eastside Golf and Jordan Brand

Eastside Golf is a lifestyle golf brand developed to raise awareness about golf among youth and non golfers. The traditional golfing aesthetic is combined with the eclecticism that exudes from the founders Olajuwon Ajanaku and Earl Cooper.

 

Started after leaving his job at a finance firm, Ajanaku ironed the logo graphic onto a blank Gildan tee. Wearing the t-shirt in downtown detroit and being stopped by curious strangers inspired him to source the highest quality materials and launch the brand in June of 2019.

 

Eastside Golf is now an established favourite amongst golfers, the youth, NBA players and more.

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