Started in 2003 in Hokkaido, Japan. South2 West8 is an outdoor brand with the theme of fishing and adventure. The brand's name was formed from the address of the flagship store in Sapporo.
Since 2015, South2 West8 has focused on the ancient Japanese fishing method Tenkara ("Fishing from the skies") which has inspired the brand to create many products born from this past time including clothing, waders and rods.
Using this knowledge, South2 West8 advocate the idea of “Urban outdoor outfits” promoting outdoor wear styles that are also functional in the city.
Photo's via South2 West8
