Stone Island Spring Summer '024

Stone Island opens its next chapter by unveiling a Manifesto, ‘The Compass Inside’, along with new advertising for Spring Summer_’024.

This campaign features 16 members of the brand’s global community for the first time, including actor Jason Statham, producer and musician Dave, choreographer Wayne McGregor, tennis player Henry Searle, rapper Tricky and architect Heidulf Gerngross.

Each is photographed by David Sims against Stone Island’s iconic white background, with creative direction by Ferdinando Verderi and styling by Max Pearmain.

The campaign narrative is further enriched by ten questions specially set for each participant by curator and cultural critic Hans Ulrich Obrist, artistic director of London’s Serpentine Gallery, with the answers appearing alongside the portraits.