Nocta is Nike's latest sub-label with esteemed Canadian rapper and singer, Drake.

Nocta is for people on the move and those who want functional, comfortable fits. Drake has spoken about the project at length, saying it will be “characterised by the type who are on the road all day, all night – the grinders, the hard workers – trying to accomplish their goals and taking no short cuts.”

The Nocta product is regarded as a universal uniform for the people explained above. “Whether you are in Toronto, London or Paris, there's this uniform look – Nike Tech Fleece, the gloves, the hat – and it has a real team feel,”