PHAIDON

Palace Product Descriptions Book

AUD

98% EVERY GOOD DESCRIPTION

PALACE HAVE EVER DONE

IN ONE ROWDY HARDBACK

2% SOME RUBBISH ONES ALSO

 

The official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.

 

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

 

TRENDSETTER

DON'T THINK SO MATE

YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP

WITH YOUR EYES CLOSED

COVERED IN GLUE

 

Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.

  • Published 2022
  • 320 Pages
  • Hard cover 
  • 24cm x 16.5cm